Alentejo, Portugal · Launched Berlin 2026

The bottle
is dead.

We didn't reinvent perfume.
We threw out everything that
was wrong with it.

Made in Alentejo.  Launched in Berlin.  Shipped worldwide.  Bottled nowhere.

The Idea

Perfume
without
the bottle.
Finally.

It started with frustration. We wanted a bottle — something beautiful, something ours. Then reality hit: minimum order 30,000 units. Custom molds. Packaging. Protective materials. Shipping costs that make a grown perfumer cry.

So we thought differently. What if the container was the statement? What if it weighed nothing, shipped for almost nothing, and could be turned into anything?

The answer was a silver spout pouch. 5 grams. Flexible. Printable. Sprayable. Dippable. Graffiti-able.

But we didn't stop there. The standard nozzles on the market? Ugly. Clunky. Not fit for purpose. So we developed our own — a proprietary connector that lets any spray head thread directly onto the pouch itself. Nobody had done it. Most said it couldn't be done. We did it anyway. The result: a pouch that not only looks like nothing else, but works like nothing else. Try copying that.

Same goes for the material. The FTB pouch uses a custom compound laminate — chosen for printability, durability, and the exact silver finish that makes every surface treatment pop. Off-the-shelf just wasn't good enough.

F*CK THE BOTTLE isn't anti-perfume.
It's anti-waste. Anti-pretension.
Anti-everything that made perfume feel untouchable.

The scent inside? That's CODEUR.
The canvas outside? That's on you.

Why It Works
01
5 GRAMS.

Your perfume used to weigh 300 grams with packaging. Ours fits in your back pocket. You're welcome.

02
SHIPS LIKE A LETTER.

No bubble wrap. No fragile stickers. No €18 shipping on a €60 bottle. Just a pouch in an envelope. Done.

03
THE SURFACE IS A CANVAS.

Print it. Paint it. Spray it. Latex it. Leave it raw silver. Every pouch is a collaboration waiting to happen.

04
TWO SPRAY HEADS. YOUR CHOICE.
Classic Pump vs Pump Ball Spray Head
Click to enlarge

Classic pump for everyday carry. Pump ball for when you want to make an entrance. Both fit. Both work. Both look insane.

05
NO MINIMUMS. NO EXCUSES.

You don't need 30,000 units to launch a perfume anymore. You need an idea and a pouch. We handle the rest.

06
THE SCENT IS CODEUR.

Every FTB pouch carries a fragrance coded by CODEUR — the most forward-thinking perfume lab you've never heard of. Your canvas, their compound.

Where It's Made

A place
like no other.
A scent
like no other.

FTB and CODEUR aren't made in a factory floor in an industrial estate. They're made deep in the silent landscapes of Alentejo, Portugal — surrounded by olive groves, ocean winds, and wild sunrises. Minutes from the roaring Atlantic. Light-years from the industry.

Here, among nature's raw inputs, we craft. By hand. With patience. With care. We don't simulate quiet. We live it. We don't claim purity. We breathe it.

The man behind both FTB and CODEUR is a Berliner — who chose, deliberately and without regret, to trade the city's noise for the silence of the Alentejo.

Light. Air. Minerals. Slowness. Because making something that truly resonates requires time. Temperature. Stillness. Soil. Sun. Salt.

"Where memory becomes matter.
Where scent becomes signal."
The Lab

Not a factory. Not a fragrance house. A lab. A place where signals are decoded. Where feelings are distilled. Where identity is engineered — in silence, scent, and space.

At CODEUR, The Lab is not where we mix. It's where we listen. To atmospheres. To emotions. To unspoken brand stories. We translate them into signals you can breathe.

37°32'N · 8°11'W Alentejo · Portugal Launched · Berlin · 2026
The Fragrance

Why
synthetic?

We asked ourselves the same question. Then we dug into it — properly, without the marketing filter. What we found wasn't a perfect answer. There is no perfect answer. But there is an honest one.

Every fragrance in an FTB pouch is 100% synthetic — developed by CODEUR in Alentejo, Portugal. Not because it's easier. Not because it's cheaper (it isn't always). But because, when you look at the actual evidence, it's the more defensible choice — and we'd rather defend a decision we've actually made than hide behind a label we haven't earned.

"We'd love to tell you our supply chain is spotless.
Nobody's is. But ours is at least
honest about what it is."

Synthetic fragrance gets a bad reputation — mostly from brands that sell "natural" at a 400% markup while paying farmers €12/kg for raw material they resell for €600/kg. We don't do that. We don't claim to be clean. We claim to be cleaner, more consistent, and more honest about the trade-offs.

Why it makes sense
🌍
LESS LAND. LESS EXTRACTION.

Growing natural fragrance ingredients requires enormous agricultural land — often in regions with weak labour protections and high deforestation pressure. Synthetic production bypasses this entirely.

99%
less land than natural vanillin — same scent quality
🔬
CONSISTENT. EVERY TIME.

Natural raw materials vary by harvest, climate, region and season. A rose that smells one way in 2024 smells different in 2025 after a dry summer. Synthetic compounds are molecularly identical — batch after batch, year after year.

0
harvest variables affecting your scent
⏱️
LONGER LASTING.

Synthetic molecules are engineered for performance — optimised to bond with skin, resist evaporation, and project further. Many naturals degrade rapidly after extraction. Your scent stays longer.

SPH·L
broadcast radius — up to 2m projection
⚖️
NO HIDDEN LABOUR PROBLEM.

78% of natural fragrance raw materials come from regions with documented child labour risk (ILO, 2022). Only 0.3% of global perfume ingredients are fair-trade certified. Synthetic production is regulated, auditable and traceable — not perfect, but less hidden.

0.3%
of natural ingredients are fair-trade certified
💧
LESS WATER. LESS CO₂.

Rose oil production consumes 2,600 litres of water per gram — and generates 15kg of CO₂ equivalent. Synthetic routes to the same molecules use a fraction of both. The numbers aren't close.

−90%
lower CO₂ footprint vs. equivalent natural extraction
💶
FAIRER PRICE. REAL QUALITY.

Natural doesn't mean better. It means more expensive — often because of inefficient supply chains, not superior scent. We'd rather charge you €49 for something that genuinely performs than €149 for a story about Grasse roses that hides what actually went on in the field.

€49
50 ml · no bottle tax · no heritage markup
But let's be honest.

Synthetic isn't clean either. Most synthetic fragrance molecules are derived from petrochemical feedstocks — the same oil industry that leaks, pollutes and externalises its environmental costs onto everyone else. We don't pretend otherwise.

We work with CODEUR. CODEUR sources its compounds from established fragrance chemistry partners — the same supply chain that feeds most of the industry. We are not outside the system. We are trying to be honest inside it.

We can't show you the full chain. Not because we won't — because the industry is structured to make that impossible. What we can do is tell you that, and not dress it up as something it isn't.

No choice here is perfect. The question was never synthetic vs. natural in a vacuum. It was: given the evidence, given our values, given our customers — which is the more honest path? We chose synthetic. We'll keep reviewing that choice.

This page will change. As we learn more, as the chemistry evolves, as bio-synthetic and fermentation-based routes become viable at our scale — we will update our position. We are not locked in to a marketing story. We are locked in to making better decisions.

"We are as honest as the system allows us to be. And that's not enough. But it's more than most."

The answer
is synthetic.
For now.

Not because it's perfect. Because it's better — on land use, on consistency, on traceability, on price. And because we'd rather be honest about an imperfect choice than romantic about an unexamined one. The industry doesn't need another brand selling the illusion of purity. It needs one that admits it's navigating the same broken system — and trying to do it differently.

Discover the compounds →
Infinite Surface

One
pouch.
Infinite
possibilities.

The silver surface of an FTB pouch is 8 × 9 cm of pure creative freedom. Here's what's already been done — and what hasn't been done yet:

Digitally printed
Hand painted
Spray painted by graffiti artists
Written by pen plotters
Dipped in latex
Wrapped in fabric
Sold from vendor machines in clubs
Left raw silver — because sometimes less is more
What's your version? →
FTB Pouch — Infinite Surface
Let's Build Something

Your brand.
Our pouch.
Let's make
something nobody's
seen before.

We're looking for brands, artists, designers and troublemakers who want to do something genuinely new with perfume. Not a celebrity fragrance. Not a flanker. Something that makes people stop, pick it up, and say: what the hell is this?

01
FASHION BRANDS

You already know how to make things people want to be seen with. Now put that on a pouch. We handle the scent, you handle the story.

02
ARTISTS

The silver surface is 8 × 9 cm of pure canvas. Hand-painted, plotted, sprayed, dipped — it's been done. What haven't you done yet?

03
DESIGNERS

You spend your life making things beautiful. Here's a brief: make a perfume pouch that looks like it was designed in 2049. Go.

04
CLUBS & VENUES

Imagine a vendor machine in your entrance. Custom pouch, custom scent, custom night. People take it home. They remember you every time they spray it.

Start a collab →

Tell us your idea. We read everything. We reply to the good ones.

FTB · Eau de Parfum

Get your
sphere.

Three scents. No fluff. No celebrity names. No seasonal collections. Just a compound, a radius, and a pouch that looks like it means it. Punk royal. Obviously.

FTB RAW — front FTB RAW — back
FTB · EdP
RAW
View details →
FTB-01 · SPH·M · Unisex
RAW
Unfiltered. No apologies.
The one you wear when you're not trying.
50 ml · Alentejo · Berlin 2026
FTB NERVE — front FTB NERVE — back
FTB · EdP
NERVE
View details →
FTB-02 · SPH·L · Unisex
NERVE
For when you walk into a room
and own it before you say a word.
50 ml · Alentejo · Berlin 2026
FTB SALT — front FTB SALT — back
FTB · EdP
SALT
View details →
FTB-03 · SPH·S · Unisex
SALT
The Atlantic at 6am.
Before anyone else is awake.
50 ml · Alentejo · Berlin 2026
More drops when they're ready. No announcements. No countdowns. Just watch.
The Scent Inside

The canvas is FTB.
The compound is CODEUR.

Every FTB fragrance is developed in partnership with CODEUR — the most forward-thinking perfume lab you've never heard of. Born in the silence of Alentejo, Portugal. No celebrity names. No seasonal collections. Three scents: RAW, NERVE, SALT. Each one a signal. Each one in a pouch that's yours to make something of.

RAW·FTB-01·SPH·M
Discover CODEUR →
FAQ

Got
questions?

The ones that come up every time. Answered once, clearly, without bullshit. Anything else — just get in touch.

To make the costs for pouch, spray head, print and optional packaging worthwhile, we recommend a minimum of 1,000 units. Keep in mind that on top of that comes the development, production and filling of the actual fragrance — handled by CODEUR. We'll always walk you through the full picture before you commit to anything.
Honestly? Too many factors to give a straight number. Surface treatment, fragrance complexity, volume, packaging — it all plays a role. What we can do: after an initial conversation, we'll put together a tailored proposal specifically for your project. No guesswork, no generic pricing sheets.
Not at all. We also have 5 ml samples for proper testing, 30 ml pouches for full fragrances, and 100 ml pouches for things like aftershave or body mist. Special formats are possible too — they just take a little more lead time and add to the cost. If you have something specific in mind, ask.
There's no single answer here. Our pouches can be digitally printed or entirely hand-crafted — the surface possibilities are wide open, and timelines vary accordingly. Then there's the scent itself, developed by CODEUR. If you want something truly original — your own compound, your own recipe — the development process including formulation and maturation takes a minimum of 8 weeks. There's no shortcut: at the molecular level, a fragrance needs time to become what it's supposed to be.
Fragrance development is in CODEUR's hands. A first brief — delivered as three distinct compositions for you to choose from — starts at €5,000. This covers formulation only; production and filling are priced separately depending on the volume of pouches ordered. It's an investment, but you're getting a scent that's entirely yours — not a catalogue pick.
Yes. For a deposit of €98 — which covers production, packing and shipping within Europe — we'll send you three different pouches with three different fragrances (10 ml each). You get to feel the material, test the spray heads, and smell what CODEUR does. It's the fastest way to understand what FTB actually is.
Community · You Decide

You
decide.

Creatives pitch their pouch designs every month. You vote for the ones that should exist. The top 3 go into production — with a CODEUR compound inside. Register once. Three votes per cycle. Your vote shapes what we make next.

🏷️ 25% off your first order — register once and receive a discount code instantly. Valid for 24 hours.

Go vote →
FTB — You Decide