We didn't reinvent perfume.
We threw out everything that
was wrong with it.
Made in Alentejo. Launched in Berlin. Shipped worldwide. Bottled nowhere.
It started with frustration. We wanted a bottle — something beautiful, something ours. Then reality hit: minimum order 30,000 units. Custom molds. Packaging. Protective materials. Shipping costs that make a grown perfumer cry.
So we thought differently. What if the container was the statement? What if it weighed nothing, shipped for almost nothing, and could be turned into anything?
The answer was a silver spout pouch. 5 grams. Flexible. Printable. Sprayable. Dippable. Graffiti-able.
But we didn't stop there. The standard nozzles on the market? Ugly. Clunky. Not fit for purpose. So we developed our own — a proprietary connector that lets any spray head thread directly onto the pouch itself. Nobody had done it. Most said it couldn't be done. We did it anyway. The result: a pouch that not only looks like nothing else, but works like nothing else. Try copying that.
Same goes for the material. The FTB pouch uses a custom compound laminate — chosen for printability, durability, and the exact silver finish that makes every surface treatment pop. Off-the-shelf just wasn't good enough.
F*CK THE BOTTLE isn't anti-perfume.
It's anti-waste. Anti-pretension.
Anti-everything that made perfume feel untouchable.
The scent inside? That's CODEUR.
The canvas outside? That's on you.
Your perfume used to weigh 300 grams with packaging. Ours fits in your back pocket. You're welcome.
No bubble wrap. No fragile stickers. No €18 shipping on a €60 bottle. Just a pouch in an envelope. Done.
Print it. Paint it. Spray it. Latex it. Leave it raw silver. Every pouch is a collaboration waiting to happen.
Classic pump for everyday carry. Pump ball for when you want to make an entrance. Both fit. Both work. Both look insane.
You don't need 30,000 units to launch a perfume anymore. You need an idea and a pouch. We handle the rest.
Every FTB pouch carries a fragrance coded by CODEUR — the most forward-thinking perfume lab you've never heard of. Your canvas, their compound.
FTB and CODEUR aren't made in a factory floor in an industrial estate. They're made deep in the silent landscapes of Alentejo, Portugal — surrounded by olive groves, ocean winds, and wild sunrises. Minutes from the roaring Atlantic. Light-years from the industry.
Here, among nature's raw inputs, we craft. By hand. With patience. With care. We don't simulate quiet. We live it. We don't claim purity. We breathe it.
The man behind both FTB and CODEUR is a Berliner — who chose, deliberately and without regret, to trade the city's noise for the silence of the Alentejo.
Light. Air. Minerals. Slowness. Because making something that truly resonates requires time. Temperature. Stillness. Soil. Sun. Salt.
"Where memory becomes matter.
Where scent becomes signal."
Not a factory. Not a fragrance house. A lab. A place where signals are decoded. Where feelings are distilled. Where identity is engineered — in silence, scent, and space.
At CODEUR, The Lab is not where we mix. It's where we listen. To atmospheres. To emotions. To unspoken brand stories. We translate them into signals you can breathe.
The silver surface of an FTB pouch is 8 × 9 cm of pure creative freedom. Here's what's already been done — and what hasn't been done yet:
What's your version? →We're looking for brands, artists, designers and troublemakers who want to do something genuinely new with perfume. Not a celebrity fragrance. Not a flanker. Something that makes people stop, pick it up, and say: what the hell is this?
You already know how to make things people want to be seen with. Now put that on a pouch. We handle the scent, you handle the story.
The silver surface is 8 × 9 cm of pure canvas. Hand-painted, plotted, sprayed, dipped — it's been done. What haven't you done yet?
You spend your life making things beautiful. Here's a brief: make a perfume pouch that looks like it was designed in 2049. Go.
Imagine a vendor machine in your entrance. Custom pouch, custom scent, custom night. People take it home. They remember you every time they spray it.
Tell us your idea. We read everything. We reply to the good ones.
Three scents. No fluff. No celebrity names. No seasonal collections. Just a compound, a radius, and a pouch that looks like it means it. Punk royal. Obviously.
Every FTB fragrance is developed in partnership with CODEUR — the most forward-thinking perfume lab you've never heard of. Born in the silence of Alentejo, Portugal. No celebrity names. No seasonal collections. Three scents: RAW, NERVE, SALT. Each one a signal. Each one in a pouch that's yours to make something of.
Left: Classic Pump Spray Head · Right: Pump Ball Spray Head